Free resource
Website growth checklist
Eight practical checks I use with service businesses before spending more on ads or content. Enter your email to unlock the list and get occasional growth notes.
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- 1
Clear offer above the fold
A visitor should know what you sell, who it’s for, and what to do next within five seconds.
- 2
One primary call to action
Book a call, request a report, or start a project — pick one primary action per page.
- 3
Mobile speed under 3 seconds
Compress images, defer non-critical scripts, and keep the LCP element light.
- 4
Titles and meta that match intent
Each key page needs a unique title and description that match what people actually search.
- 5
Trust signals near conversion
Put proof (logos, results, testimonials) next to the form or CTA — not only in a distant section.
- 6
Tracking that sales can use
Form submits, call clicks, and key events should land in analytics and your CRM.
- 7
Internal links to money pages
Blog posts and hubs should push authority toward services and contact, not dead ends.
- 8
A weekly improvement habit
Fix one friction point a week — copy, speed, or CTA — instead of waiting for a redesign.
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