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Analytics

Analytics that shows what's actually working

I set up GA4, conversion tracking, and reporting so you can see where visitors come from, what they do, and which marketing drives real business — not just traffic charts nobody reads.

  • GA4 setup or cleanup — events, conversions, and key funnels
  • Tied to business outcomes: leads, calls, purchases, form submits
  • Clear reports you can use in monthly reviews and budget decisions
Google Analytics 4 dashboard — traffic, channels, and conversion reporting

What's included

  • GA4 property setup or audit of existing tracking
  • Conversion events (forms, calls, downloads, key clicks)
  • Google Tag Manager where it simplifies maintenance
  • Connection to Google Ads and Search Console where relevant
  • Dashboard or monthly report template tailored to your KPIs

Who it's for

  • Businesses spending on marketing but unsure what's converting
  • Sites with GA installed but broken or incomplete tracking
  • Teams needing one source of truth for monthly performance
  • Companies launching ads or SEO who need measurement from day one

Real results

5,600+ leads tracked and optimised

For NIE Barcelona I run Google Ads with full conversion tracking and GA4 — tying spend to qualified leads so every optimisation decision is based on data, not guesswork.

5,600+ leads from Google Ads

NIE Barcelona · Spain

Google Ads performance chart for NIE Barcelona — lead and conversion growth

Pricing

Tracking setup and audit projects are fixed price. Ongoing reporting and analytics support is a monthly retainer based on how many properties, channels, and reports you need. Quote upfront before any work begins.

Common questions

Can you fix broken Google Analytics tracking?

Yes. Many sites have outdated Universal Analytics tags, missing events, or double counting. I audit what's there, fix it, and document what we're measuring.

Do I need Google Tag Manager?

Not always, but it helps when you run multiple tags, ads, or need to update tracking without developer help. I'll recommend based on your stack.

Can you report on Google Ads and SEO together?

Yes. I combine GA4, Google Ads, and Search Console data so you see paid and organic performance in one place — especially useful for monthly reviews.

Is this only for large companies?

No. Clear tracking matters most when budget is tight. Even a simple setup — key conversions and one monthly report — beats guessing.