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Branding
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Visual and verbal identity that makes a business easier to recognise and trust.
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Graphic Design and Branding
I help businesses look coherent and credible — brand identity, visual systems, product design, and sales materials that make your offer easy to understand at a glance.
- Brand look and visual identity aligned with how you sell
- Product and industrial design experience where physical products matter
- Print and digital assets — decks, packaging, web UI, and campaign visuals
Point of view
Design is communication
Good design makes products easier to understand.
Great design builds trust.
The best design helps businesses grow.
What's included
- Brand discovery and positioning inputs (solo or as part of strategy)
- Logo, colour, typography, and visual system guidelines
- Key templates: presentations, social, print, or product visuals
- Design for web and marketing when tied to a site or campaign
- Handoff files and specs for developers or print vendors
Who it's for
- Businesses launching or refreshing their brand
- Product companies needing design from concept to production-ready files
- Teams whose marketing looks inconsistent across channels
- Founders who want design tied to business goals, not just aesthetics
Creative system
One system. Many outcomes.
Brand, marketing, and sales materials designed to work together — so every touchpoint feels like the same company.
Brand identity
Logo, colour, type, and guidelines that carry your offer with confidence.
Marketing design
Campaign visuals and assets that stay coherent across channels.
Product marketing
Stories and layouts that turn features into reasons to buy.
Product brochures
Print and digital brochures that sell without a sales call.
Product visualisation
Renders and imagery that show the product clearly — and memorably.
Presentation design
Decks that keep attention and make the decision easier.
Editorial design
Structure and hierarchy for long-form content people finish.
Sales materials
Sell sheets, one-pagers, and leave-behinds that support the close.
Print & digital assets
Production-ready files for screen, print, and partners.
From engineering to marketing
Technical products. Customer-ready stories.
Many companies build something excellent — then struggle to explain it. I help translate engineering into marketing materials that customers understand, trust, and remember.
- Product brochures and sell sheets
- Product pages and launch assets
- Product visualisation and studio imagery
- AI-assisted lifestyle imagery in real contexts
- Presentations for partners, buyers, and investors
The focus is not software — it is business outcomes: clearer offers, stronger trust, faster decisions.
Real results
Air quality sensor product design
For Protronix I designed casings for a new line of air quality sensors — CO₂, radon, and duct-mounted detectors — from concept through production-ready industrial design.
Air quality sensor product design
Protronix · Czech Republic
Selected work
Selected brand & marketing work
Identity, packaging, print, and digital samples. For industrial design and a wider body of work, see the practice on Miroslavo.
Brand identity
Mall Pay credit card
Logo design
InterpreCzech
Logo design
Stibůrkovo Bakery
Logo design
Pharmacie Figuerolles
Graphic design
Bakery T-shirt
Print & event materials
NIE Barcelona booth
Web design
Hylka Water
Web design
miros.digital
Information design
Scientific illustrations
Pricing
Branding and design projects are quoted based on deliverables — identity only vs full system, number of assets, and product design complexity. Fixed project fees with clear scope; optional retainers for ongoing design support.
Common questions
Do you only do digital branding?
No. I work across digital and physical — product design, packaging, print, and brand systems that work on web and in the real world.
Can branding be part of a website project?
Yes. Many website projects include light brand refinement or a full identity phase first. It keeps design and messaging consistent from day one.
Do you deliver brand guidelines?
Yes — practical guidelines your team or partners can use: colours, typography, logo usage, and templates, not a PDF that sits in a folder.
What's the difference between branding and strategy consulting?
Strategy consulting answers what to do and in what order. Branding is the visual and verbal expression of that direction — how you look and feel to customers.